Podcasts officially arrive on Twitter

Escuchar podcasts en Twitter ya es una realidad

With the arrival of the Spaces to the social network of the little blue bird, the platform made clear its intentions to bet on audio formats. And now, Twitter Spaces will not be just a section for group audio rooms, since podcasts are officially arriving and then we will tell you everything that is known about this new feature.

Listening to podcasts on Twitter is already a reality

Los podcasts llegan oficialmente a Twitter

Through its official blog , Twitter has announced that the Spaces feature that recently arrived on the platform will now integrate the most popular audio format of the moment: podcasts . This involves a total redesign of this tab to add a directory of podcasts available on the platform.

The new podcast directory added by Twitter will be classified by theme, including news, movies, sports, music and many others. In addition, one of the things that the platform wants to improve is access to new podcasts by users.

The discovery of new content has always been one of the pain points for consumers of this audio format. To try to solve it, Twitter bets on its powerful algorithm of recommendations. Thus, it is expected that the artificial intelligence of the social network will have the possibility of recommending a podcast depending on the accounts that the user follows.

The reason why Twitter is integrating podcasts? Well , increase the hours that your users spend on the platform . Currently, the social network’s main source of income is advertising and sponsored tweets, which is why it is increasingly looking for new ways to keep as many active users as possible.

We will have to wait to see if Twitter can compete against other platforms already established in the world of podcasts such as Spotify and Apple Podcasts. And you… Will you dare to listen to podcasts on Twitter?