Revolutionizing Home Workouts: Samsung Integrates FlexIt into Smart TVs

Samsung has once again demonstrated its commitment to enhancing user experience with its Smart TVs by introducing an innovative partnership with FlexIt. This collaboration, unveiled at CES 2024, is set to transform living rooms into dynamic wellness hubs, offering a seamless blend of entertainment and fitness.

Why Samsung’s Move is a Game Changer

  1. Integrated Health and Wellness: Samsung’s Smart TVs equipped with the Samsung Daily+ virtual assistant will now provide access to FlexIt’s health and wellness services. This integration means users can enjoy personalized fitness sessions, yoga, meditation, and even physical therapy, all from the comfort of their homes.
  2. AI-Enhanced Viewing Experience: The new Neo QLED 8K TVs will feature AI-powered processors, promising an unparalleled viewing experience. This enhancement is not just about better picture quality; it’s about creating an immersive environment conducive to both entertainment and exercise.
  3. Convenience and Accessibility: Samsung recognizes the growing trend towards home workouts. Partnering with FlexIt brings expert-led fitness routines directly to users, eliminating the need for gym memberships or separate fitness equipment.
  4. Customizable Fitness Routines: Through FlexIt, users can access tailored fitness programs. Whether it’s a high-intensity workout or a calming yoga session, there’s something for everyone, catering to diverse fitness levels and preferences.
  5. Professional Guidance at Home: FlexIt’s platform allows for real-time interaction with fitness experts. Users can receive immediate feedback and guidance, ensuring effective and safe workout routines.

How FlexIt Works on Samsung Smart TVs

  • Registration and Subscription: Users can sign up for FlexIt and opt for a subscription model to access its services.
  • Search and Book Classes: Through the TV interface, users can browse and book virtual fitness classes.
  • Interactive Sessions: Trainers can connect with users via video calls, offering personalized coaching and advice.

The Future of Home Fitness

This initiative by Samsung, leveraging FlexIt’s expertise, is more than just an added feature on a Smart TV. It represents a shift towards integrated home wellness solutions. As Austin Cohen, FlexIt’s CEO, highlights, this partnership is about empowering people to achieve their wellness goals conveniently.

Potential Impact and Considerations

  • Wider Audience Reach: Samsung’s extensive customer base can now access quality fitness training, potentially leading to healthier lifestyles.
  • Enhanced User Engagement: With this added functionality, Samsung may see increased user engagement and loyalty.
  • Market Expansion Opportunities: This venture opens doors for Samsung and FlexIt to explore further collaborations and integrations, possibly extending to other devices and platforms.


Samsung’s collaboration with FlexIt is a forward-thinking move, aligning with the evolving consumer demand for home-based fitness solutions. By merging technology with wellness, Samsung is not just selling a product; it’s promoting a healthier, more connected lifestyle. This strategic partnership could set a new standard in the integration of health and technology, potentially inspiring similar initiatives across the tech industry.